The popup store launched in Covent Gardens earlier this month, and was a collaboration between the fashion retailer, SHEIN and pay monthly platform, Klarna.
Over 3 days, visitors were able to immerse themselves in a variety of activations covering all manner of fashion, styling and beauty. Some of the activities included free MUA masterclass with SheGlam, free on-site hair and make-up styling, relaxing messages, as well as Sunday morning yoga session and calligraphy class.
In addition, on each of the three days, there were also a complimentary manicure station, flower and cake stall, and hot drinks on offer.
We provided photography coverage for the full duration of the event, including the VIP launch party, capturing and delivering over 750 images within 24 hours after the event to our client.
Here are a small selection of our corporate photography for this particular event:
