We have had the pleasure of shooting promotional events for our client, Klarna since early 2019. Continuing our relationship, in September, we photographed Klarna’s Mini UK tour, documenting their collaborative PR campaign with the online retail giant, Shein.

 Launching the campaign in London Spitalfields Markets, before moving onto Birmingham’s Bull Ring and finally stopping in Manchester’s Spinningfields, Klarna’s fully immersive, In Pink We Trust double decker bus, offered a chance to win tech and beauty products with their fun, interactive games. These fully interactive games included spin the wheel, and the grabber, and were a huge hit with all the visitors.

As well as the fully interactive games, Klarna also provided visitors with pampering services (manicures and hair styling sessions) in their Glam-Stop.

Throughout this PR campaign, we provided corporate and PR photography, capturing natural and candid interactions of the public with the bus. We delivered highlight images of each location every day on site for instant press and social releases.

 Here are a few of our favourite shots from the 3 stops: