In the last seven days, 1365 volunteers from over 150 McDonald’s restaurants, plus several famous faces, grouped together to take part in organised litter picks.

We were commissioned to shoot McDonald’s organised litter picks in Manchester featuring Top Gear’s Freddie Flintoff. The series of events in the UK is in collaboration with LitterLotto; an app which encourages everyone to pick up litter when they see it and by sharing a picture before binning their litter, so that they can be entered into a jackpot (of up to £25,000) for free. Picking up litter really could pay off!

We had a relatively short amount of time on the day to shoot all the required photos, as we were shooting alongside videographers and a full crew who were assisting with the running of the shoot. We shot and delivered the photos the very same day within 4 hours of finishing the shoot; ensuring our client had the quickest delivery for their instant social media sharing purposes.

Here are a select few images from behind the scenes and the actual shoot with Freddie Flintoff: